# identity.md

## Organization Overview
- **Company Name:** Eva NYC
- **Mission:** To create clinically proven, cruelty-free, clean, and vegan hair care products using powerful, science-backed, and responsibly sourced ingredients, made by beauty lovers in Brooklyn, New York.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in Brooklyn, New York. Date details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Committed to creating mindfully made, clinically proven haircare. Values include cruelty-free, vegan, clean beauty (omitting over 1,300 ingredients), science-backed formulations, and responsibly sourced ingredients.
- **Team/About/Leadership/People Links:** https://eva-nyc.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Develops and offers high-performance hair care products with a focus on clean, cruelty-free, vegan, and science-backed formulations.
- **Location(s) and Geographic Presence:** Brooklyn, New York.
- **Key Partnerships and Affiliations:** Details forthcoming.